Bulletproof Dental Practice Podcast Episode 43

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Reposted from: The Dentist Freedom Blueprint Podcast w/Dr. David Phelps

Key Takeaways:

• 6:12 – Where Craig found the inspiration to do something different.
• 13:29 – How to get serious about looking at your practice as a business.
• 16:30 – What makes a good leader.
• 20:15 – The difference between achievement and fulfillment (and why it’s important not to confuse the two).
• 25:45 – Why ROI isn’t the best dictator of good choices.
• 28:46 – Ways to make your practice thrive even if you’re not in an affluent area.
• 30:30 – How to out-serve, out-perform, and out-deliver the competition.
• 32:15 – What patients really want. 
• 33:38 – Craig’s advice for young dentists to make those first few years really count.

References

GOTT Summit

All Star Smiles

Tweetables

 “There’s room in dentistry to express yourself no matter what you want to do.” – Dr. Craig Spodak

“We’re all just buying time, so live the life you want to live; don’t worry about the ROI.” – Dr. Craig Spodak

“People are willing to pay a premium if you’re willing to give them premium value.” – Dr. Craig Spodak

“Learning what NOT to do is just as valuable as learning what to do.” – Dr. Craig Spodak

Bulletproof Dental Practice Podcast Episode 42

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Watch the video here! 

Key Takeaways:

• People want to have passion & purpose, and they want to feel secure & taken care of.
• Taking care of your employees helps your business’s bottom line. It builds loyalty, let’s them know you care about them, and improves productivity.
• Millennials don’t want a manager, they want a coach. Implement strategies that speaks to their desire for engagement and self-autonomy and they’ll reward you with loyalty and hard work.
• Employees raving about their place of work on social media is a massively effective way to bring in new patients.
• The gold standard is to have an engaged workforce; people who have their brain turned on while they’re at work.
• 80% of the workforce is actively seeking another job.
• Give people parameters to express their humanity.
• The workplace has changed, and the marketplace is changing.
• Be obsessed with adding value to your patients. Your team must feel valued in order for that to happen.

References

Leaders Eat Last by Simon Sinek

GOTT Summit

All Star Smiles

Tweetables

“What you appreciate appreciates.”

“Dentistry is service.” – Dr. Craig Spodak

“The person who adds the most value wins.” – Dr. Craig Spodak

Bulletproof Dental Practice Podcast Episode 41

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Harry Nelson, CEO of Dansereau Dental

Key Takeaways:

• Dental buildouts can be out-of-control expensive.
• Dansereau started in 1964, and offers quality, American-made dental equipment.
• Look to simplify when purchasing dental chairs and delivery systems. The less that can break, the better. Also keep overhead costs in mind when choosing equipment.
• Pay attention to space planning when doing a buildout. Cabinets especially tend to get overly complicated and cluttered.
• Make sure your equipment vendors are involved in the process starting with blueprints. They may have valuable install suggestions that will help your office work smoother.
• Many doctors use compressors that are larger than necessary. You may not need as much air, and a larger compressor will take up a lot more space.
• Vacuums are often under-qualified and it’s very common to see mistakes made in vacuum system builds, they are often engineered wrong. Be very cautious about the engineering of the vacuum lines.
• Make sure your contractor is licensed and qualified. Do your due diligence when choosing a construction partner. Make sure they have workers comp and liability.
• Don’t take shortcuts, you’ll often regret them in the long run.

Bulletproof Dental Practice Podcast Episode 40

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Watch the full video of interview by clicking here!

Key Takeaways:

• Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical.
• Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story.
• You can either pay someone to craft a story for you, or become remarkable enough that you’re worth talking about.
• Find out what the authentic expression of your brand is, and exploit that.
• Read your reviews to see what the public is saying about you. That’s a great hack for finding your why.
• Scared money don’t make none. Fear psychology can really mess with your business.
• Take advantage of technology to create and post easy, not super polished videos and content that will help patients identify with your practice and feel as comfortable as possible making the decision to come see you.
• Video shows your humanity.
• Unfortunately, in our digital day and age it’s not good enough to just do awesome dentistry.
• If you don’t have reviews online, create the narrative of what you want people to say and live that.
• Figure out ways to give your marketing dollars back to your patient.
• The most brilliant marketing strategy is to CARE. That’s the easy button.

References

Everything is Marketing by Fred Joyal

Get off the Treadmill Summit

Tweetables

“Things are simple, they’re just not easy.”

“People don’t get burned out because of what they do, they get burned out because they forget their why.” – Dr. Craig Spodak

“Success is 10% mechanics and 90% psychology.” – Dr. Craig Spodak

“People are rewarded in public for what they practice for years in private.” – Tony Robbins

“I’ve got the most brilliant marketing strategy ever… care.” – Gary Vaynerchuk