Bulletproof Dental Practice Podcast Episode 50

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Eric Rea, CEO of Podium

Watch the full video of the interview by clicking here! 

Key Takeaways:

• Podium is a reputation management platform, helping to significantly boost your practice’s online reviews, and Podium has funding invested from Google.
• Podium focused on creating a great experience for the patient. This helps boost conversion rates and gets you more & better reviews.
• Reviews are made simple, and are targeted to platforms that are most popular with the user and the practice.
• Podium has access to parts of Google’s API that other competitors don’t, which gives them unique access into how their review system works.
• Recentness of reviews is important to Google’s algorithm so it’s key to continue getting rave reviews from your patients.
• User generated content (reviews, social media postings from patients, etc) is a way better predictor of your SEO rank than how many links you have to your website.
• Google Local Guides carry more weight than other reviewers.
• To comply with Yelp’s policies of not asking for reviews on their platform, Podium does not solicit reviews for Yelp.
• The most important platforms for dentists to pay attention to are Instagram/Facebook, Snapchat, and Google. These are the platforms where people spend their time, and they’re all working to integrate other features to become unique ecosystems.
• Reviews have shifted the marketing equation, you can’t fake real people talking about you online.
• Video reviews are important for the future, but they’re really hard to sift through. Review platforms haven’t gotten to a place where they make video reviews possible or easy.
• Voice-activated devices are also key to future marketing. Imagine giving your review to Siri or Alexa!
• Podiums software will scale and change based on future development from Google.
• 90% of reputation management companies are NOT recommended by the review platform sites.
• Making experiences seamless is how companies thrive.
• Podium is working on a communication platform that allows offices to connect with patients and make communication seamless.
• Click HERE to sign up for Podium w/no activation fees!

References:

What yelp’s crackdown on review collection means for your business (and why we stopped collecting yelp reviews over a year ago)

Whitespark

Tweetables:

“Consumers are conditioned to always look at reviews.” Dr. Peter Boulden

“Focus on creating an experience for the patient that you would want to have yourself.” Eric Rea

“Dentists who take care of their craft and take care of the details are the ones who will succeed.” Eric Rea

“If you’re providing massive value, you deserve to be successful.” Dr. Craig

Bulletproof Dental Practice Podcast Episode 49

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Christian Coachman, founder of Digital Smile Design (DSD)

Watch the full video of the interview by clicking here!

Key Takeaways:

• The world is moving at a very rapid pace, and it’s each of our responsibility to roll with the change and grow to meet the expanding demands of our patients.
• Millennials aren’t looking for great products, they’re looking for great experiences.
• Marketing in dentistry has changed. People now expect a story of what they’re going to experience.
• You can no longer rely solely on being the best at doing dentistry, you’ve got to be able to connect with patients and show them what’s in it for them.
• Being good and doing decent dentistry is an obligation, but is not the only thing you need to do to be successful.
• The human brain has evolved to listen to stories.
• Make your patient the hero and the guide.
• The first step in telling your story is to open the communication channels and connect with the emotional side of people’s brains.
• There are 3 stages to presenting treatment plans with patients; gaining emotional permission, discussing problems, then explaining treatment plan.
• The DSD concept is about everything to be understood in regard to running a successful practice.
• DSD focuses on process within patient’s 1st and 2nd appointments; intake, analysis, smile design, treatment planning, treatment presentation, case acceptance, online marketing, and more.
• Dentists who want to own and operate their own practices are going to need to develop business and marketing skills, because your primary competitor will be a corporation.
• In order to change and grow with the business of dentistry, first we need awareness about what is coming.
• Then DSD educations about four moments; design, plan, sell, and perform.

References:

Digital Smile Design

Building A Story Brand by Donald Miller

Tweetables:

“The good guys in dentistry are focused on adding value for patients.” Dr. Craig Spodak

“Change is always a constant, growth is optional.” Dr. Craig Spodak

“This is a great moment for ambitious people.” Dr. Christian Coachman

“Millennials aren’t looking for great products, they’re looking for great experiences.” Dr. Christian Coachman

“Storytelling is the biggest skill for this new era.” Dr. Christian Coachman

“There’s a point of diminishing returns when it comes to just learning the clinical.” Dr. Peter Boulden

“If the patient doesn’t see what’s in it for them – you lose.” Dr. Peter Boulden

“When we do dentistry right, we’re helping people.” Dr. Craig Spodak

“Everything happens slowly until it’s sudden.” Dr. Craig Spodak