Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 70

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Drew Byrnes, The FFS Dentist Podcast

Key Takeaways:

• FFS Practices take courage and planning.
• The first one is the hardest. You’ve already got your proof of concept.
• It’s super important if you’re a FFS practice to really make sure you’re creating an experience.
• Your online reviews are the truest barometer of who you really are.
• Marketing should be fun, especially on social media.
• Recessions are hard to weather but also offer great opportunities for growth.
• Always be auditing for the patient experience.
• Create your culture and make sure you hire the right people for the right job.
• Your team has to come first. Treat them like your family. Support them and they will support you.
• Don’t let anyone who is toxic come into your business; patients or team.
• Marketing is a big factor of growing your practice. Effective marketing amplifies your office culture and experience.
• Don’t spend a lot of money on fancy print ads. The bang for the buck isn’t there.
• Have a bulletproof patient experience process in place BEFORE you spend money on marketing.
• Reach out to any influencers you can find and offer them free services in exchange for them posting about you on social media. Have them publicize their experience about your practice.
• Master attention-based marketing. Find out how to get in front of people on their phones.
• The more you capture someone’s eyeballs the more you’ll capture their conversion.
• There’s no such thing as coasting. You’re either getting better or you’re getting worse.

References:

Voices of Dentistry

Under Armour Protect This House

Bulletproof Summit 2018

Tweetables:

The difference between success and failure is typically one more day. – Dr. Peter Boulden

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 69

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Watch full video of the interview by clicking here!

Key Takeaways:

• A lot of general dentistry practices see a slump in the summertime. Kids are off school so parents focus more on their dental care.
• Boulden predicts what is done in March will predict business for April, May, and June.
• Cycles happen and they are normal.
• Oral surgeons tend to have busy months, so take advantage of those procedures.
• During downturns pay attention to pre-appointment rates. What % of your patients are leaving with another appointment scheduled? If you’re in the 90% range you have an iconic practice.
• Pre-appointment rates have the highest correlated number for profitability and overall practice size.
• Have your providers with high pre-appointment rates train those who are lower on how they do it.
• Also look at your revenue per patient and work on growing that number.
• Focus on the # of visits, avg production per patient per visit, and profit rate.
• Only 11% of what can be maximized on dental insurance is being used.
• Marketing isn’t print ads anymore; it’s influencer marketing, spending on patients, social media, etc. Focus your dollars on where people’s attention is.
• Today it takes about 20 impressions of an ad before people choose to act.
• Influencer marketing is currently very low-priced attention.
• Authentic testimonial videos are GOLD.
• Videos don’t have to be super-well produced. People respect unpolished testimonials and often weight them as more authentic.
• Find a dental advocate who wants success for you. Bounce your ideas off them and share tips and tricks.

References:

Dental Intel

Tribute

Spodak Jeff’s Reaction

Tweetables:

Use pain as a motivator. – Dr. Craig Spodak

You get what you focus on. – Dr. Peter Boulden

Influence is the difference. – Dr. Craig Spodak

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 68

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Kyle Stanley, DSD, Speaker, Lecturer, Dental Expert

Watch full video of the interview by clicking here!

Key Takeaways:

• The Lip Factor – Dr. Stanley’s concepts regarding moving lips if needed.
• The lower third of the face has to be involved with smile designing.
• Dentists have a great opportunity to partner with plastic surgeons to create exceptional results for patients looking for facial changes.
• Oral surgery programs should include two roads; hospital and private practice.
• Bone sets the tone, but tissue is the issue.
• DSO mania is helping super high-end practices by differentiating them from “normal” dental offices.
• Rogue dentists can get away with terrible treatment in a way that medical doctors cannot. Dentists have to get away from what was being taught in the 70’s.
• Always over-communicate with your patients so they can’t ever feel you haven’t shared all education with them.
• If you give your patient a proper education, you’ll never regret it.
• Dentist are 500x more likely to commit suicide than the general public.
• Stress is a real killer. A lot of dentist’s stress is related to dental school costs, practice acquisition, and the enormous pressure of debt.
• Dentistry doesn’t do enough to change patient behavior and manage expectations.
• If we can put less pressure on ourselves we can be more open with our patients, it creates less stress and is a better patient experience.

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 67

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Gregg May, 10X Dental

Watch full video of the interview by clicking here!

Key Takeaways:

• The obstacles we overcome make us who we are.
• When times are tough it’s really easy to isolate. Seek out another dentist who you can talk with and commiserate with.
• The 10X Dental group is designed to fuse experience from old-school dentist with passion and new technology from younger, up-and-coming dentists.
• When dentists get challenged they tend to revert back to dental terminology. You’ve got to talk in plain English. Always use patient-friendly language.
• 10X Dental Group is also about sharing leadership skills.
• Accountability is key. You need people to hold you to the fire.
• Mastermind Groups are great for finding like-minded people to relate to and share best practices.
• Sometimes “more” can make you really unhappy.
• There’s more to running a dental office than ever before, not least of which is creating office culture.
• The bigger you get the larger the expectations of you are.

References:

The Power of NOW by Eckhart Tolle

Tweetables:

We all crave context. – Dr. Craig Spodak

Don’t resent the process. – Dr. Craig Spodak

Real happiness is in the solving of problems. – Dr. Craig Spodak

We must all suffer from one of two pains: the pain of discipline or the pain of regret. - Jim Rohn

It’s not the “what’s next,” it’s the “what’s now.” – Dr. Gregg May