Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 86

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist Academy

Watch full video of the interview by clicking here!

Key Takeaways:

• Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable
• Suggestion is to budget 8% for marketing
  • Average dentist spends less than 1% but sign up for every PPO out there
  • If you’re at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained
  • Marketing is EVERYTHING
  • Once trained, shift those training dollars to marketing
• Track true ROI for your marketing dollars
• Track the relative value of your marketing
• PPC is the least expensive, most effective way to reach a broad audience
• Word of mouth and patient referrals is still the best marketing plan
• Make sure you have at least 10% of your patient base is referring at any one time, then work up to 20%
  • You’re getting new patients who are already warmed up
  • It holds your team accountable for systems and customer service
• One doctor needs a minimum of 35 new patients a month, depending a wide number of variables
• 9 times out of 10 in order to grow a practice you have to slow it down
• Insurance companies train dentists to be lazy about marketing
• There’s an offense and a defense in marketing
• Video content is most often consumed when people can’t actually listen
• Make sure you’re auditing the metadata Google is adding to your content
• Tie labor and marketing funds together
• Vicki says EBITDA stands for “Everybody In Town Drinks A lot”
• The best marketing plan is to CARE

References:

Richard Evangelista

Tweetables:

Marketing is patience. – Vicki McManus Peterson

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 85

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. David Eshom, David Eshom DDS

Watch full video of the interview by clicking here! 

Key Takeaways:

• Dr. Eshom runs a very successful FFS practice in San Diego and is an Invisalign superstar!
• Invisalign is not a commodity, although there is a lot more competition in the field than before
• A lot of people underestimate what Invisalign can do
• Compliment your patients and make them feel good about their smile
• The piece of equipment that you shouldn’t live without and has the highest ROI: digital camera
• People will say yes to treatment much more when they see what can be changed with their smile
• Take a big leap with Invisalign, you can’t just dabble
• Entrust your team to learn and perfect the Invisalign practice so you aren’t responsible for all aspects
• Don’t leave practices angry and make sure you know what you’re getting into when joining a practice
• Private practices provide great value when you can make patients happy, take time to listen to patients, and do the work right
• You have to have a good website, it has to serve what patients are looking for
  • Have a contact form where people can request a free estimate
• Surround yourself with a great team and get out of their way

Tweetables:

Pictures sell dentistry. – Dr. Peter Boulden

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, buy the book HERE, and come to the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 84

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Bruce Baird, President and Co-founder of Productive Dentist Academy

Watch full video of the interview by clicking here!

Key Takeaways:

• Break down your production hourly to really find areas to improve in your practice.
• It’s not about speed, it’s about getting people to say yes to more dentistry.
• Grow your practice, sell it, try something new, invest
• Business ownership
  • Dentistry consolidation and competition is scary
• View of the future
  • There is consolidation
  • There are going to be group practices
  • There is economy of scale
  • Insurance will open massive opportunities for dentists who are entrepreneurs
  • Dentist owned/led mega practices
• Role of specialty in the future
  • Specialists will struggle
  • Technology is the equalizer
  • Implant Dentistry: Simplified, predictable and profitable
• Advice
  • Take on additional training to become a super GP
  • Be the best and learn new techniques and skills
• Direct pay, no insurance, will help find amazing opportunity
  • Compassionate finance allows people to make monthly payments
  • Insurance companies make $77 billion to screw patients and dentists
  • Dental Insurance CEOs make $23-46 million a year
  • Monthly payments will help 80% of people who aren’t being helped
• 7% of people make payments if payments are $100 or less a month
  • Interest offsets risk
• Top 3 traits that make a dentist profitable:
  • #3 – Clinical skills
  • #2 – Want to be the best
  • #1 – Communication skills

References:

Compassionate Finance

Tweetables:

If you’re going to do something, be the best that you can possibly be at it. Then teach others to do it. – Dr. Bruce Baird

With commitment, there is no room for failure – Dr. Bruce Baird