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Bulletproof Dental Practice

Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
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All Episodes
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Now displaying: October, 2018
Oct 25, 2018

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!

 

Bulletproof Dental Practice Podcast Episode 86

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist Academy

 

Watch full video of the interview by clicking here!

 

Key Takeaways:

  • Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable
  • Suggestion is to budget 8% for marketing
    • Average dentist spends less than 1% but sign up for every PPO out there
    • If you’re at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained
    • Marketing is EVERYTHING
    • Once trained, shift those training dollars to marketing
  • Track true ROI for your marketing dollars
  • Track the relative value of your marketing
  • PPC is the least expensive, most effective way to reach a broad audience
  • Word of mouth and patient referrals is still the best marketing plan
  • Make sure you have at least 10% of your patient base is referring at any one time, then work up to 20%
    • You’re getting new patients who are already warmed up
    • It holds your team accountable for systems and customer service
  • One doctor needs a minimum of 35 new patients a month, depending a wide number of variables
  • 9 times out of 10 in order to grow a practice you have to slow it down
  • Insurance companies train dentists to be lazy about marketing
  • There’s an offense and a defense in marketing
  • Video content is most often consumed when people can’t actually listen
  • Make sure you’re auditing the metadata Google is adding to your content
  • Tie labor and marketing funds together
  • Vicki says EBITDA stands for “Everybody In Town Drinks A lot”
  • The best marketing plan is to CARE

 

References:

Richard Evangelista

 

Tweetables:

Marketing is patience. – Vicki McManus Peterson

Oct 18, 2018

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!

 

Bulletproof Dental Practice Podcast Episode 85

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. David Eshom, David Eshom DDS

 

Watch full video of the interview by clicking here! 

 

Key Takeaways:

  • Dr. Eshom runs a very successful FFS practice in San Diego and is an Invisalign superstar!
  • Invisalign is not a commodity, although there is a lot more competition in the field than before
  • A lot of people underestimate what Invisalign can do
  • Compliment your patients and make them feel good about their smile
  • The piece of equipment that you shouldn’t live without and has the highest ROI: digital camera
  • People will say yes to treatment much more when they see what can be changed with their smile
  • Take a big leap with Invisalign, you can’t just dabble
  • Entrust your team to learn and perfect the Invisalign practice so you aren’t responsible for all aspects
  • Don’t leave practices angry and make sure you know what you’re getting into when joining a practice
  • Private practices provide great value when you can make patients happy, take time to listen to patients, and do the work right
  • You have to have a good website, it has to serve what patients are looking for
    • Have a contact form where people can request a free estimate
  • Surround yourself with a great team and get out of their way

 

Tweetables:

Pictures sell dentistry. – Dr. Peter Boulden

Oct 4, 2018

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, buy the book HERE, and come to the Bulletproof Summit on October 12-13th 2018 in Atlanta!

 

Bulletproof Dental Practice Podcast Episode 84

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Bruce Baird, President and Co-founder of Productive Dentist Academy

 

Watch full video of the interview by clicking here!

 

Key Takeaways:

  • Break down your production hourly to really find areas to improve in your practice.
  • It’s not about speed, it’s about getting people to say yes to more dentistry.
  • Grow your practice, sell it, try something new, invest
  • Business ownership
    • Dentistry consolidation and competition is scary
  • View of the future
    • There is consolidation
    • There are going to be group practices
    • There is economy of scale
    • Insurance will open massive opportunities for dentists who are entrepreneurs
    • Dentist owned/led mega practices
  • Role of specialty in the future
    • Specialists will struggle
    • Technology is the equalizer
    • Implant Dentistry: Simplified, predictable and profitable
  • Advice
    • Take on additional training to become a super GP
    • Be the best and learn new techniques and skills
  • Direct pay, no insurance, will help find amazing opportunity
    • Compassionate finance allows people to make monthly payments
    • Insurance companies make $77 billion to screw patients and dentists
    • Dental Insurance CEOs make $23-46 million a year
    • Monthly payments will help 80% of people who aren’t being helped
  • 7% of people make payments if payments are $100 or less a month
    • Interest offsets risk
  • Top 3 traits that make a dentist profitable:
    • #3 – Clinical skills
    • #2 – Want to be the best
    • #1 – Communication skills

 

References:

Compassionate Finance

 

Tweetables:

If you’re going to do something, be the best that you can possibly be at it. Then teach others to do it. – Dr. Bruce Baird

With commitment, there is no room for failure – Dr. Bruce Baird

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