Info

Bulletproof Dental Practice

Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
RSS Feed Subscribe in Apple Podcasts
Bulletproof Dental Practice
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: April, 2020
Apr 30, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 155

Hosts: Dr. Craig Spodak & Dr. Peter Boulden

Key Takeaways 

● Introduction 

● Multiple Offices  

● Driving Traffic to Individual Assets is Difficult to Manage Versus  Aggregating  

● Same Brand, Individual Site; Different Brands, Different Sites  

● Stock Photos Versus Actual Patient Photos 

● Picture of You & Your Team on Your Website 

● Digital Fingerprint 

● Remove Barriers by Adding Pictures of Team, Pictures of Office(s),  Pictures of Doctors, Sterilization, & Videos of Team, Doctors, and  Office(s) 

● Authenticity of Messages  

References 

Bulletproof Summit   

Atlanta Dental Spa site (Dr. Boulden)   

Spodak Dental Group (Dr. Spodak)   

Tweetable 

Do you want a branded house or do you want a house of brands? -Dr. Spodak

Apr 23, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 153

Hosts: Dr. Craig Spodak & Dr. Peter Boulden

Guest: Dr. Simon Chard

Key Takeaways

 
● Introduction 

● Dr. Chard’s Background 

● British Academy of Cosmetic Dentistry 

● PARLA toothpaste tablets 

● A Touchy-Feely Moment with Craig 

● Meditation, Prayer, & Positive Self Talk 

● Dealing with Negative Life Events and Negative Self Talk 

● Unity Across the World and Other Positives During Coronavirus Crisis 

● Dr. Chard’s Plan Post-Covid 

● On Dentistry and Mental and Physical Health  

● Comradery Amongst Dentists 

● When Inevitable Things Go Wrong in Medicine 

● Closing

 
References 

PARLA toothpaste tablets 

The Millennial Whisperer by Chris Tuff on Amazon   

Tony Robbins seminars ​ 

Headspace app​ 

Inside The Pain-Body by Eckhart Tolle  

  
A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle


Words of Wisdom about COVID-19  

 
Black Box Thinking by Matthew Syed 

 
Tweetable 


If you have a lifetime of better tomorrows, you have an epic life 


Your words create your reality 


If you know your weaknesses, now is the time to work on them  


When you’re suffering you're just expanding your capacity to feel 

Dr. Simon Chard is an award-winning cosmetic dentist, international lecturer, and British Academy of Cosmetic Dentistry board director. Based just outside of London, he co-owns Rothley Lodge Dental with his wife Dr. Meghan Chard, where he practices minimally invasive restorative dentistry utilizing cutting edge technology and techniques. Dr. Simon is also a co-founder of Pärla Toothpaste Tabs, an eco-friendly and plastic free oral health care brand that is disrupting the toothpaste market.  As a prominent cosmetic dentist in the industry Dr Simon has been featured in British GQ, The Times and Men’s Health. Follow Dr. Chard on instagram: @drsimonchard

 

Apr 16, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 152

Hosts: Dr. Craig Spodak & Dr. Peter Boulden

Guest: Nathan French

Key Takeaways 

● Introduction 

● Nathan’s Start in Marketing 

● Marketing in Dentistry 

     ○ Storytelling 

     ○ You Are the Guide, the Patient is the Hero 

     ○ Survive and Thrive Filter 

● Videography 

     ○ Video is the Best Way to Capture People’s Attention 

     ○ Best Way to Remarket & Establish Multiple Touch Points with  Audience 

     ○ Opens Doors to Alternative Marketing Strategies 

     ○ Authenticity and Your Phone as a Production Studio 

     ○ YouTube Ads 

● Advertising and Brand Awareness 

● Getting Comfortable with Yourself in Videos 

     ○ Think of Yourself as Serving Others 

     ○ Write 3 Talking Points Prior to Recording 

     ○ Get to the Point 

● Testimonials 

References 

Summit 2020   

Storybrand Marketing 

Bulletproof Discounts 

AlphaGo documentary

Attention Driven 

Nathan@AttentionDriven.com 

Tweetable 


We are built to relay stories 


Don’t let production be an impediment 


Attention is the currency 


If you speak from your heart, people will hear you with their heart as well

Apr 9, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 151

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Patrick MacLellan – Merchant Cost Consulting

Key Takeaways:

  • How can you plan to hit the ground running when current pandemic is over?
  • Merchant Cost Consulting helps you evaluate your merchant processing company and analyze what they’re charging you in fees
  • Now is the time to tighten down and get lean & mean
  • Merchant services are very deceptive, they’re designed to confuse and obfuscate
  • Fees tend to increase 3-4x per year, nobody has the bandwidth to keep checking
  • MCC does all the legwork and negotiation with the merchant processor
  • They’ll negotiate reduction in fees going forward, and will also obtain refunds for situations you’ve been overcharged
  • Then they police & audit monthly statements to ensure against fee-creek
  • MCC is only compensated when clients save money
  • MCC splits savings 50-50 – for Bulletproof listeners they’re offering 55-45 split (Practice receives 55% of savings, MCC receives 45% of savings)
  • $10,000 in sales is $10,000 minus the cost of labor and goods sold. $10,000 in savings is $10,000.

References:

SAVE BIG on merchant processing today!

Apr 7, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 150

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

  • Turn your pain and confusion into power
  • Deploy your nervous energy into an environment you can control
  • This might be the first time in history where the whole world is working on one common problem
  • Put your media consumption on a diet
  • Write a list of things you can do during this mandatory pause, and start working to accomplish those things – leverage your time!
  • Invest in your family
1