Psychology of Buying Series, Part 3: Apple

Bulletproof Dental Practice Podcast Episode 256

Host: Dr. Peter Boulden

Key Takeaways:
Introduction

1. Patent
2. Value Packaging
3. Modified Prototype/Software/Hardware
4. Luxurious Feel Of The Box (Packaging)
5. Unboxing Videos
6. Multi-Sensory Experience
7. Attention To All Details
8. Work On Things That People Won’t Necessarily See
9. Understanding Of Human Psychology When Shopping
10. Keeping iPhone Boxes

References:
Bulletproof Summit

Bulletproof Mastermind

Mighty Networks: Bulletproof Dental Practice

Tweetables:
Audit your sensory experience from top to bottom. Dr. Peter Boulden

Show, don’t tell people about the product. Dr. Peter Boulden

Success leaves clues in all industries. Dr. Peter Boulden