Psychology of Buying Series, Part 1: IKEA

Bulletproof Dental Practice Podcast Episode 254

Host: Dr. Peter Boulden

Key Takeaways:
Introduction
Psychological Hacks To Spend Money
Sell Furniture That Requires Self-Assembly
Locations
Store Flow
Maze-like Design
Guided Arrows
Desensitizing Environment
Licensed Impulse Buy
Writing Down A List
In-Store Dining
Great Value
Mirrors Everywhere
The Power Of Smell

 

References:
Bulletproof Summit

Mighty Networks: Bulletproof Dental Practice

Ikea

Tweetables:
In goal setting, follow-through is important. Dr. Peter Boulden

Mirrors can possibly increase positive well-being in your practice. Dr. Peter Boulden

Smell is an extremely strong memory recall for people. Dr. Peter Boulden

Greatest differentiation is the value you create. Dr. Peter Boulden