Info

Bulletproof Dental Practice

Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
RSS Feed Subscribe in Apple Podcasts
Bulletproof Dental Practice
2021
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
May 31, 2018

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

 

Bulletproof Dental Practice Podcast Episode 66

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Jesse Green, Dentist, Author, Founder of Savvy Dentist Podcast and Practice Max

 

Watch full video of the interview by clicking here!

 

Key Takeaways:

  • Adding more new patients to your practice will highlight the problems in your office.
  • Success is all about making sure there’s net growth. You can’t just work to get new patients without making sure you’re taking care of your existing ones.
  • Make sure you have leadership in charge, not just in place.
  • Following systems allows for consistency but you can’t overdo systems, there should be some amount of flexibility.
  • Create frameworks for conversations with patients, instead of scripts.
  • The best strategy for retention is relationships. “Don’t be a dickhead.”
  • Having regular communication with your team and understanding what they want from you is the best way to retain your team members.
  • Make sure all decisions have a triple win: your business wins, the patient wins, and the team member wins.
  • If you can have alignment about the goal for the team then you’re moving in the right direction.
  • Every time you have staff turnover you’ll have a dip in productivity.
  • There’s a sweet spot for profitability. Bigger is not always better. Pay more attention to profitability than size.
  • In Australia, 4-5 chairs in a practice is a sweet spot. It’s small enough to manage, you can make it very profitable, and you can replicate it more easily.
  • You have to understand your positioning in the marketplace; whether you’re volume, boutique, etc.
  • Convenience is critical.
  • There are three ways to increase revenue:
    • See more patients (marketing, how do you get more out of your chair, etc.)
    • See those patients more frequently
    • Increase the average dollar spend per patient
  • Small changes in those categories compound across your practice.
  • Marketing Three R’s:
    • Recruit new patients
    • Retain existing patients
    • Reactivate people who might have fallen off the bandwagon
  • The things that move the needle most are “critical drivers.” What activities are your team doing that produce the best results? Focus on those activities.
    • Ask for referrals
    • Ask for Google reviews
    • Multiply the booking
    • Focus on presenting x number of treatments per day, from there you’ll have the conversions you’re looking for
    • Morning huddles, productive staff meetings
  • Proposed treatment vs. enrolled treatment (acceptance rate) – shoot for 80-85%.
    • Depending on your preferences, that acceptance rate can be closer to 66%.
  • Net profit: including salary of principal, your net profit should be around 20%.
  • Everything is about the cash flow.

References:

Retention: How to Plug the #1 Profit Leak in Your Dental Practice by Dr. Jesse Green

0 Comments
Adding comments is not available at this time.