Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 74

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Shiven Gandhi, Atlanta Dental Spa

Key Takeaways:

• Right now, Instagram is everything.
• You’re either a consumer or a producer.
• The more you can get your mind around the fact that you’re a digital marketing company that does dentistry, the better your message will be amplified.
• The more attention you can get, the better off you’ll be.
• Ask yourself what kind of content you can put out that will attract the type of person you want to bring in.
• Don’t focus on creating content, focus on documenting. By doing that you have genuine stories, people will want to tune in to learn or because they are intrigued.
  • Take photos, take videos, whatever you can put together.
  • Write on your photos. Label things. Draw arrows. Make them engaging.
• Storytelling marketing is the future. Make your patient the hero, and yourself the guide.
• The emotional story and the journey is everything. It resonates and draws emotion.
• Instagram has 3 major components; the feed, stories, and live.
  • Live is easiest to do but is also the most intimidating.
• Make it simple – and doable. Do something as simple as verbally documenting a case.
• If you’re not comfortable documenting yourself it would be very beneficial to find someone who is excellent at helping to create and manage content.
• People don’t want to see static ads. They want to see content that is engaging or helps them be better at what they want to do.
• It’s not about how many followers you have. It’s about the engagement.
• You never know which posts will have the most engagement. Just keep consistently putting content out.
• Hashtags:
  • If you have a hashtag associated with your post, that’s how your post populates in the algorithm.
  • Instagram will allow you to post up to 30 hashtags.
  • Have broad hashtags to pull you into certain arenas, then have very specific ones so you can find your post directly.
  • Hashtags are used primarily for search.
  • You can search hashtags on Google.
• Social media is hard, because people tune out – and unfollow – anyone who they don’t want to see. It’s hard to be relevant and put out content that people want to see.
• When you start a page, decide what you want your aesthetic to be. Do you want a theme? Do you want certain types of photos? Do you want your posts in a specific cadence? Decide before you start and use that as a guideline for your content.
• The cost to advertise on Facebook and Instagram is cheap, compared to Google AdWords.
• Social influencers are huge. If you can get the right person to post on their page with their story about YOU, it can be amazing for your business.

References:

Crushing It! by Gary Vaynerchuk

ownR Magazine

Dental Influencers Alliance 2018 Conference

Tweetables:

You most likely have content, you just don’t share it. – Dr. Shiven Gandhi

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 73

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Thor Conklin, Founder & CEO of Peak Performance Group

Watch full video of the interview by clicking here!

Key Takeaways:

• Before you can fix your business, you must decide first where you want to go.
• You have to figure out what’s getting in the way of your success, and what are the lynchpins to solving your problems.
  • It’s generally stopping or removing something rather than adding something.
• Often, what we want most in life is what’s most painful for us to get.
• Gratitude is one of the biggest and best ways to improve your fulfillment.
• It’s about getting back to what’s really important to you.
• Meditation and gratitude should be the first things you do in the morning.
• Try writing everything down that you’re stressed about. You’ll already feel less stressed. Put on your calendar a reminder to spend 20 minutes to work on taking an action to move one of those things forward.
• When doing something you hate, fake liking it and it’ll get easier. You can physiologically fool your body.
• People who want to stay pissed, will stay pissed. Just stay away from them.
• Every top performer has a pre-event ritual. They set their body, their intention, and their mind before they walk in.
• Take a deep breath and put a smile on your face. Set yourself before starting.
• 80-90% of communication is non-verbal.
• Focus on your mental fitness.
• Doing something physical helps break bad mental patterns. Get your bad energy out physically.
• Try to make your life as streamlined as possible. Clutter in your life tends to slow you down.
• Schedule time to allow yourself creative thinking time.
• High performers have a default of “no.” Know what your overall mission is and say “no” to anything that doesn’t serve that purpose.
• Figure out what your lane is going to be. Pick that lane and go deep.

References:

A New Earth by Eckhart Tolle

Muze

Tweetables:

People confuse happiness with fulfillment. – Thor Conklin

The only way to combat stress is action. – Thor Conklin

Your emotions do not dictate your physiology, your physiology dictates your emotions – Thor Conklin

Anytime you want to change your emotional state, simply change your physical state. – Thor Conklin

Every “yes” is a “no” to something else. – Thor Conklin

Don’t start running until you know where you’re going. – Thor Conklin

You achieve more when you’re happily achieving, then when you’re achieving to be happy. – Dr. Craig Spodak

Figure out what your lane is going to be. Pick that lane and go deep. – Thor Conklin

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 72

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Jairek Robbins

Watch full video of the interview by clicking here!

Key Takeaways:

• 80% of workers feel stress on the job, 50% say they need help learning how to manage stress. This equates to 300B annually that it’s costing companies in the US.
• Job stress leads to accidents, lost work time, lack of productivity, etc.
• As a business, job stress is expensive.
• Lack of sleep breaks you down mentally and physically.
• To optimize sleep, look into various plants, blackout curtains, monitoring, and increasing movement during the day.
• No sleep monitoring device is perfect.
• Aim for perpetual movement vs short, intense workout bursts.
• Think about ways you force yourself to walk more in your office, even if it means redesigning your office layout.
• Get outside early in the morning to get great vitamin D from sun exposure.
• Blue light from electronics at night hampers sleep.
• Short morning routine to be a super-human version of yourself:
  • First thing in the morning, start with a clear mind. Do a short meditation and/or breath practice.
  • From there, go straight to the shower and take a 3-minute ice-cold shower. This will activate your adrenal glands. Ease into it! If you want to activate fat burning you can alternate between 20 seconds of hot and cold water.
• Sign up for Jairek’s Udemy course @ discounted rate of $29.99:

References:

Live It!: Achieve Success by Living with Purpose by Jairek Robbins

Sleep Smarter by Shawn Stevenson

Ben Greenfield

f.lux

Muse

Spire

Mel Robbins

The Complete Guide to Activating High Peformance by Jairek Robbins

Viome

Bulletproof Coffee

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 71

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Brian Colao, Dykema

Key Takeaways:

• Dentistry is undergoing a great evolution and a great consolidation.
• There’s also massive disruption within the workspace of dentistry.
• There’s a lot of fear out there, and it doesn’t have to be that way.
• A big part of the fear is lack of information. If you can understand what the changes are, why they’re happening, and what the legal options are, there is no reason to fear change.
• DSO’s allow dentist owners to sell their practice to the whole world, not just to another dentist in your state.
• If you’re a solo office, you don’t necessarily need to be a DSO. If you plan to grow and are looking for the largest buyout possible then a DSO setup will be a great benefit.
• After 3 offices you’ll generally see more favorable tax treatment under the new code. Check with your CPA for specifics on your practice.
• A lot of specialists are forming DSO’s as well.
• GP DSO’s are buying specialists as well.
• As the whole market starts to consolidate to DSO’s, strictly referral-based services will start to lose market share.
• Technology is making specialty procedures a lot more doable for general dentists.
• The next 3-4 years will include a lot of consolidation, but right now there’s room for everyone at the table.
• After 5-10 years the marketplace may change, and some opportunities won’t be there anymore.
• Seeing 14-15x offers will most likely become less common over the next couple years. Brian predicts 6-7x offers will be the norm.
• There is tremendous demand from private equity to buy dental practices.
• There is a bit of a gold rush in the dental industry; there’s high demand and low supply.
• Don’t give in to FOMO; sell when it’s the right time for you.
• For organizations under 5 offices, it costs around $20,000-$25,000 to set up a DSO.
• For restructuring DSO’s, 8 out of 10 times Dykema can rework the original DSO into a better structure.
• Dykema’s 5th Annual Definitive Conference for Dental Service Organizations is coming up July 18th-20th.
  • Register NOW with and use code “BulletProof” to receive discounted registration for $350!

References:

Private Equity is Pouring Money Into a Dental Empire