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Bulletproof Dental Practice

Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
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All Episodes
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Now displaying: February, 2024
Feb 28, 2024
The Bulletproof Dental Podcast Episode 337
 
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
GUESTS: Trey Tippit and Dwight Peccora
 
TAKEAWAYS

Exploring innovative ideas can lead to improvements in dental practice.

Dentistry as a service can enhance the patient experience and create a stronger connection with the practice.

Self-service dental offices can provide convenience and efficiency for patients.

Personalized video outreach can help retain patients and improve communication.

Addressing the issue of consolidation in the dental industry can benefit dentists and promote independent practices. Incentivizing the dental team for results can help maintain growth and motivate employees.

Utilizing a real-time incentive and bonus structure app can provide employees with up-to-date information on their performance and encourage them to achieve their goals.

Implementing a dashboard for real-time tracking can help dental practices monitor key performance indicators and make data-driven decisions.

Gamifying performance and tracking can create a sense of competition and motivation among team members.

Auditing systems and focusing on scalability can help dental practices build a strong foundation for growth.

Integrating AI technology into dental practices can streamline processes and improve efficiency.

Collaborating with influencers can be an effective marketing strategy for dental practices.

Preparing for the future of AI in dentistry involves staying updated on technological advancements and adapting to new tools and systems.

The emergence of mid-level dental providers can offer opportunities for expanded services and improved patient care.

Building relationships with physicians and increasing referrals can help dental practices attract new patients.

Creating a custom Tooth Fairy kit can be a unique and memorable gift for children losing their baby teeth.

Chapters
00:00 - Introduction
02:07 - Crazy Ideas for Dental Practice Innovation
03:18 - Dwight's Idea: Dentistry as a Service
05:28 - Trey's Idea: Self-Service Dental Office
08:18 - Peter's Idea: Personalized Video Outreach
19:35 - Craig's Idea: Fixing the Issue of Consolidation
30:14 - Incentivization of the team for results
34:19 - Gamifying performance and tracking
38:28 - AI integration and automation
40:21 - Utilizing influencers for marketing
45:21 - Preparing for the future of AI in dentistry
47:26 - The emergence of mid-level dental providers
53:00 - Increasing referrals from physicians
57:47 - Creating a custom Tooth Fairy kit
 
 
 
REFERENCES
Bulletproof Summit
Bulletproof Dental Practice
Feb 21, 2024
The Bulletproof Podcast Episode 336
 
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
GUEST: Dr. Trey Tippit
 
TAKEAWAYS

Building trust within a dental team is crucial for effective communication and collaboration.

Addressing conflicts directly and openly can lead to better understanding and resolution.

Commitment to the practice's goals and values is essential for team members to work together effectively.

Creating a culture of accountability helps ensure that everyone takes responsibility for their actions and tasks. Decentralization and accountability are essential as a practice scales.

Inattention to results can lead to stagnation and failure to grow.

Motivating the team and creating alignment are crucial for success.

Working on the business and involving the team are key aspects of effective leadership.

Chapters
00:00 - Introduction and Mastermind Retreat
05:57 - Common Themes in Dental Practices
08:21 - Absence of Trust
15:48 - Fear of Conflict
20:29 - Lack of Commitment
26:54 - Avoidance of Accountability
35:00 - The Bystander Effect and Decentralization
38:07 - Motivating the Team
39:38 - Creating Alignment and Accountability
43:11 - The Power of a High-Performing Team
44:24 - Announcement: Bulletproof Summit
 
 
REFERENCES
Bulletproof Summit
Bulletproof Dental Practice
Feb 14, 2024

The Bulletproof Dental Podcast Episode 335

HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
 
GUESTS:  Leo and Zach
 
TAKEAWAYS
  • Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors.
  • User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors.
  • AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input.
  • Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content.
  • Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing.
  • The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales.
  • Mastering topical relevance is essential for improving search engine rankings and attracting the right audience.
  • Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes.
  • SEO plays a significant role in the success of a dental practice.
  • Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results.
 
CHAPTERS
00:00 - Introduction to SEO and its Importance
 
19:16 - User Experience as a Secret Weapon for SEO
 
25:45 - AI as a Key to Unlocking Search Engine Results
 
34:17 - Strategic Marketing vs Tactical Marketing
 
36:13 - The Four Metrics to Measure Marketing Success
 
37:12 - Mastering Topical Relevance
 
46:08 - The Importance of Google Analytics and Search Console
 
48:14 - The Impact of SEO on Business Success
 
49:09 - Empowering Yourself with Knowledge
 
REFERENCES
Dental SEO Boost
 
Bulletproof Summit
 
Bulletproof Dental Practice

 

Feb 7, 2024
The Bulletproof Dental Practice Podcast Episode 334
 
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
 
 
TAKEAWAYS
The dental industry is facing challenges such as a wage gap between dentists and hygienists, a changing market outlook, and the need to adapt to new technologies and consumer preferences.
 
Convenience, technology, and marketing play a crucial role in the success of dental practices, and the use of AI and automation can provide a competitive advantage.
 
The future of dentistry may involve a shift towards a hybrid model of acquisitions and de novos, with an emphasis on adding organizational value and creating a differentiated brand.
 
Partnerships can be beneficial if the right partner is chosen, but it is important to carefully consider the terms and goals of the partnership.
 
Job opportunities in dentistry exist, and dentists should consider their own goals and values when deciding on their career path.
 
 
 
REFERENCES
Bulletproof Summit
Bulletproof Dental Practice
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