Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 59

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Darren Shaw, owner of Whitespark

Watch full video of the interview by clicking here!

Key Takeaways:

• Google has been ramping up their local SEO features so they can improve their local ad sales.
  • Google posts are new and allow you to push out more content. They expire weekly so you need to stay current with new content.
  • Google Q&A allows you to address some of the most frequent FAQ’s right in google search.
  • Google Insights show who has clicked through to your website, who has called you, etc.
  • Engagement metrics are real. The more engagement you get with your google content the better you will show up in search. Add videos, posts, attributes, etc.
• What makes up a good local search strategy?

1. Get your Google & Google My Business listings are correct.
   1. Make sure your primary category is accurately reflecting what you do.
2. Citations are your online business listings on Yelp, Yellow Pages, etc.
   1. Make sure these are all accurate.
   2. Make sure there are as many out there as possible. Shoot for 80+ listings.
3. Reviews are super important for ranking and conversion benefits.
   1. If you are doing a review ask, coax a little bit to mention the specific service they had. Those keywords really help you rank better for those terms in local SEO.
4. Website in local search comes down to how much content you have. Basic blurbs will not help you rank.
   1. Make sure you build out your content.
5. Links help with local search as well. This is often done through sponsorships, community outreach and support. These are easy ways to get other sites to link to you.
   1. Local sponsorships are one of the best ways to get local links.
   2. To find: search in google: “intitle:sponsors ‘YOUR CITY’”, will give you a whole list of local sponsors.
   3. Vendors are also usually high-authority links. Find vendors of yours who list their local customers and find a way to get a link listed on their site.

• Yelp continues to be a challenge for many small businesses.
  • You’re not allowed to ask for reviews. Yelp wants all reviews to come in naturally.
  • It’s also of no value to ask for Yelp reviews. Their filters are very strict, only active Yelp users will have reviews that are shown.
  • Yelp actively endorses a check-in offer, which is a GREAT way to bypass Yelp’s “don’t ask” policy. Any patient who checks in and takes you up on the offer will be encouraged to leave a review. Put the check-in offer on Google posts, send via email, put up a sign, promote as much as you can. CLICK HERE FOR MORE INFO.
  • Another Yelp hack – make a new Gmail account, take your entire patient email list and put it into that Gmail contact list, then run through “find my friends” on Yelp, and it’ll tell you who is active.
• Facebook allows you to create custom segments by uploading your existing patient list.
  • Promote new services, show them what’s new, etc.
• Website is a great opportunity to keep adding detailed content.
• Video is important. Talk about your services and upload on your website, YouTube, social media, etc.
• Google local pack – these are the top results that show up at the right side of the page when you search for a local business.
  • It went from 10 businesses, to 7, now it’s 3.
  • It doesn’t exist within an entire city anymore. Google filters based on the proximity of the searcher. You’ll generally show up within 5-10 miles of your business.
  • The way to slightly break out of the proximity search is to buy local pack ads.
  • Google guarantees some home repair related industries.
    • The listings are paid for and business who participate must be screened.
  • Another opportunity to rank organically is to build out city/neighborhood pages on your website.
    • Build a page on your site that talks about local neighborhoods and how your office has helped with patients in that area. This helps draw in organic ranking results from outside your 10-mile radius. CLICK HERE FOR MORE INFO.

References:

Steady Demand

Whitespark Local Citation Finder

Whitespark Reputation Builder

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 58

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Tarun Agarwal, owner/dentist Raleigh Dental Arts, owner T-Bone Speaks

Watch the full video of the interview by clicking here!

Key Takeaways:

• Make sure you’re not being oversold by predatory companies offering horrible insurance and investment planning.
• Review your estate plans every couple years.
• It’s not about how rich or poor you are, it’s about preventing your loved ones from inheriting a storm.
• The cost of maintaining a healthy office is significantly higher than it was 15 years ago.
• We should be shooting for profitability in the 10-20% ballpark.
• Profitability should be based on all your normal expenses, plus the following:
  • Each dentist (including yourself) should be paid as an associate
  • Build in an escrow dollar or percentage amount (2-3%) for future improvements, renovations, and technology gains
  • Interest amount (5%) on capital put into the practice
• “All things under one roof” – medical and dental – is the future of dentistry. Cottage industry offices as we know them will be displaced in certain environments.
• Approximately 80% of offices are solo dentists. The believe is within 10 years this number will drop to closer to 50%.
• If you’re going to stop practicing within the next 10 years you’ll probably be fine. If you’re planning to practice longer than that you will get hit by these changes.
• Put away money on an annual basis to cover renovations.
• Make sure you’re getting fulfillment in your professional life, as well as in personal.
• If you design your business around you and make yourself happy, others around you will be happy as well.
• Focus on outcomes, not goals.
• People aren’t doing enough live training. The magic is being around people and interacting with others.

References:

Creative Planning

Tools of Titans by Tim Ferriss

Tweetables:

“Life’s ultimate ROI is fulfillment and happiness.” – Dr. Craig Spodak

“What makes people happy is progress.” – Dr. Craig Spodak

“Focus on outcomes, not goals.” – Dr. Tarun Agarwal

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 57

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dan DelMain, owner of DelMain Analytics

Watch full video of the interview by clicking here!

Key Takeaways:

• DelMain Analytics is a full-service digital marketing agency.
• It’s no longer possible to gamify your way to a great digital marketing strategy.
• Google is humanizing their search engine more and more to reward sites who are giving value to consumers.
• It’s all about creating the best user experience.
• The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
• Voice search is evolving into longer conversations.
• Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
• Evolution of SEO has been 7-pack to 3-pack to 1-pack
• Who are the players in voice search?
  • Siri – Apple
  • Google Assistant – Google
  • Cortana – Microsoft
  • Alexa – Amazon
• What are people searching for?

• • conversational - what is the cost of Invisalign?
  • proximity - dentist near me
  • hours of operation 
  • insurances accepted
• 1 in 5 queries on Google are voice searches
• Chrome is also pushing search traffic to security-rich sites
• How to optimize your site for voice search
  1. mobile friendly/responsive
  2. answer FAQ type questions on the website
  3. claiming Google My Business profile
  4. online reputation
  5. social signals/social media
  6. schema markup
• Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!

References:

Google Mobile Friendly Tool

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 56

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Elijah Desmond

Watch full video of the interview by clicking here!

Key Takeaways:

• There is a commonality in all successful people. It’s hunger for more.
• If you aren’t making mistakes or haven’t made one in the last year, you are playing it too safe.
• Elijah Desmond runs a Facebook page called Trapped in an Op for those professionals who want to venture from the traditional clinical setting in dentistry.
• The main issue dental teams are suffering from is drama. Either you have the wrong people or the wrong culture in the office.
• If you are lacking alignment how can you work well as a team?

1. Everyone is a consultant these days.
   1. Business owners are more self conscious than ever with social media outlets being readily available with information.
   2. Stop listening to everyone else. Focus on your goals and what you want out of your career.
2. There is currently a changing of hands. The older generation is passing the baton and a new generation of influencers is rising.
3. What is the reason why you entered in this profession?
   1. For most, the number one reason to be in this profession is to make people smile.
   2. Focusing on the big picture and changing lives
4. What is your hygienist supposed to do?
   1. Focus on complete oral health
   2. Don’t brush off hygiene checks this is where treatment is converted! You have already established a connection with these patients. They more likely to agree to recommended treatment with the help of your hygiene team.
   3. Dental Intel will track which Doctor/Hygienist work best together in converting over treatment.

• Mention Bulletproof Dental Practice and sign up for Dental Intel w/no activation fee.

Tweetables:

“Magic is hard work.” – Dr. Craig Spodak

“Motivation and determination without procrastination is the key to success.” – Elijah Desmond

“The way you get to the top is by helping other people get there too.” – Dr. Craig Spodak

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 55

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

• Four Pillars of a Bullet Proof Dental Practice

1. Vision and Leadership
   1. As a leader/owner of the practice you set the tone
   2. You must give your team a road map
   3. Be intentional in explaining your goals to your team
   4. Make a descriptive vision
   5. Self-managing teams
2. Team and Culture
   1. Culture is a foundation of a lot of our marketing
   2. When your team is happy they are more resourceful
   3. Happiness is good for business. Money is the lagging indicator of creating an exceptional experience and exceptional dentistry.
   4. Daylight is very important to incorporate in healthcare environments. It affects mood and purchasing decisions.
3. Marketing and Reputation
   1. The average person has 318 friends on social media
   2. Make sure you are getting mentions
   3. Use Hootsuite for tracking all social media channels
   4. Facebook is not a form of push advertising
   5. Keep your ratio healthy with your posts (funny vs before/after pictures)
   6. Seek out social influencers! Accounts that have more than 300,000 followers.
4. Systems and Metrics
   1. New patients that visit each month
   2. Average dollar amount per visit
   3. True practice growth- how much did we grow this month?

• Click HERE to sign up for Podium w/no activation fees!

References:

Delivering Happiness by Tony Hseih

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor

Tweetables:

“Be the leader you wish you had.” Dr. Craig Spodak

“Success without fulfillment is the ultimate failure.” Dr. Craig Spodak